My 3 Final University Projects by Negotiated Study

Three self-initiative projects for my graphic design talent and vision in the future, during my third and final year studying BA (Hons) Graphic Design at Staffordshire University.

Negotiated Project 1 - #GraffitiMusic

#GraffitiMusic is a poster design project based on the combination of music and art in an urban environment. The purpose of this project is to express popular music genres using typographic graffiti stencils. Using these laser cut stencils, spray paint would be applied to transfer the graffiti onto the printed posters that feature popular song lyrics from multiple music genres. The first design drafts included photographs of city walls in Manchester and Stoke-on-Trent with the complete song lyrics from each genre. For the final designs, I decided to select and update four posters by removing the wall backgrounds including the songs’ famous choruses. Unfortunately, the COVID-19 outbreak interfered, and I was forced to complete the project by “spray-painting” the stencils digitally.

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Negotiated Project 2 - #DisabledLivesMatter

#DisabledLivesMatter is a short cinematic graphic design advertisement expressing experiences of twelve different disabilities. One plan was to feature quotes from celebrities who have been diagnosed with a disability. However, I chose to feature statistics about each disability. In the future, I would like to create a campaign of awareness, kindness, support, and empathy for disabled people to build hope, happiness, and the respect people with disabilities deserve. Connecting people is essential as there are about one billion people who live with disabilities worldwide - one-seventh of the earth’s population.

This campaign has been submitted to the Creative Conscience 2020 Awards.

Negotiated Project 3 - #SmartEnergyMeters

#SmartEnergyMeters is a 3.5-minute moving image campaign design that “transforms” any smartphone, tablet, or computer into a smart meter display. The display shows a home’s current energy measurements as well as the total consumption - allowing the owner insight into costs and budget. The information box at the bottom displays the hashtag campaign name, the statistical results of smart meters as products, and their personal & national benefits. The video will only be viewed and posted in social media as advertisements of its included brand, Smart Energy GB (aka the Campaign for a Smarter Britain). The ads will also provide the link to their official website when they are posted to the general public.

This campaign has been submitted as a competition brief of the YCN New Now 2020 Awards and exhibition display for Staffordshire University's GradEx 2020.

Other Projects

The artwork shown on this page is just a sample of my work. To see more, please visit... 

Contact Email: robbie [at] ierubino [dot] com